Fondazione Policlinico Sant’Orsola

The Sant’Orsola Polyclinic Foundation is a non-profit organization
created to promote and strengthen care and assistance guaranteed
by the Policlinico di Bologna, a national and international reference
point for the health system.

Logo design

The logo design revolves around the concept of reinforcing something that already exists, since the Fondazione Sant’Orsola ONLUS was born from the need to fill the Policlinico Sant’Orsola-Malpighi’s shortcomings. And here’s the key point: making something complete by adding what is missing. Working mainly with the font and paying attention to the naming, we noticed that a letter was missing: the apostrophe in "Sant' " truncates the full word “Santa". Starting from the apostrophe we created -through a graphic and essential language- the missing letter. The new logo expresses completness, what the Foundation brings to the Polyclinic.
The Foundation subsequently carried on the communication by creating banners, websites and various applications for daily use, including the people who are part of the Sant'Orsola Foundation. Here are some photos.